This year’s AAPEX began much like every year—large global brands filling the halls with their booths, and buyers and industry professionals from around the world setting the tone of the show as they moved from booth to booth.

But compared to previous years, the 2025 exhibition brought a noticeable change for KIMBLADE.

 

■ A Growing Number of Buyers Who Already Know Us

From the moment the booth opened, buyers who were already familiar with KIMBLADE stopped by to see the products in person.
Some visitors came specifically to examine the features of our square silicone wipers, while others — who had visited last year — returned to ask about what was new or improved.
Because KIMBLADE is already being sold and distributed in global markets, we also heard comments like:
“I’ve actually used your wipers before.”
“Customer feedback has been positive.”
This shift from simple brand awareness to interest based on real-world experience was clear throughout the show.
One particularly memorable moment was when a buyer who had taken a sample during the 2023 exhibition returned to share that they were still using it—and proceeded to ask several technical questions.
It was a strong reminder that our products are being used consistently in many parts of the world.
What felt different from last year was not just that buyers recognized us—but that many came specifically to evaluate the technology behind our products.

■ A Show Filled with Technology-Focused Conversations

As expected, the structural differences of the KIMBLADE wiper were the main point of interest.
Many visitors carefully examined:

• Our patented square silicone blade
• The mechanism enabling fast and stable reversal
• The 4-bar linkage design that maintains uniform pressure
• Silicone-based hydrophobic performance
• Low-noise, low-vibration engineering optimized for EVs

Buyers who held the product in their hands often nodded and said,
“Now I understand why the performance is different.”
And these short technical explanations naturally led to deeper business discussions.
Because KIMBLADE has already been introduced in various markets, the level of questions was noticeably higher—many focused on local driving conditions, vehicle types, and region-specific performance considerations.
Interest in KIMBLADE’s square-edge technology has clearly moved beyond curiosity and into the validation stage.

■ Introducing KIMBLADE X — and the Response Was Overwhelming

This year was especially meaningful because we officially unveiled our next-generation model, KIMBLADE X.
KIMBLADE X embodies several engineering breakthroughs:

• Elimination of the reversal impact caused by conventional shoulder structures
• Introduction of the X-Core mechanism to remove reversal noise
• Enhanced ultra-low-noise performance optimized for EV environments

Buyers eager for more details asked about sample installation, compatible vehicle types, and region-specific testing plans.
Many follow-up conversations stemmed directly from the technology presentation, making it one of the most productive exchanges we’ve had at AAPEX.

■ The Key Message for KIMBLADE This Year: Expansion

If there is one message we took home from AAPEX 2025, it is expansion—in brand awareness, in technology recognition, and in market presence.
Years of continuous growth in global markets have built a strong foundation of real-world credibility.
This year, that progress became clearer than ever.
We were able to see where KIMBLADE stands today—and just how far we can go from here.

 

While the global aftermarket exhibition has come to an end, AAPEX 2025 marks a new beginning for KIMBLADE.
We will continue to pursue technologies that deliver both silence and performance, advance solutions tailored for the EV era, and expand our presence in markets around the world.
Thank you to everyone who visited, supported, and believed in our vision.
Your interest at AAPEX this year has been truly meaningful.